Amazon Prime Day Drives Seasonal Demand for Product Labels
With this year’s highly anticipated Amazon Prime Day just a few weeks away, consumers are eager to score big deals and incredible savings on everyday items—from fashion and décor, to electronics and cosmetic products. In fact, 2021 Prime Day racked up $11.2 billion in sales globally in just a 48-hour period, according to the Adobe Digital Economy Index.
This major annual event also heightens the trend toward e-commerce purchases in general. Although Amazon is expected to capture nearly 40% of the U.S. e-commerce market in 2022, the other top 14 retailers like Walmart, Target and Best Buy will account for 31% of all e-commerce sales in the U.S.
Each year, Prime Day provides distributors with the opportunity to resell goods on Amazon through a community of partners. Although consumers may be buckling down on their wallets this year when it comes to discretionary spending as gas and food prices continue to skyrocket, they are likely to leverage Prime Day as a way to stock up on the essentials—such as groceries, toiletries, cleaning products, paper goods and other household items.
As distributors prepare for Prime Day, they are challenged to meet the demands of rising inventory volumes and immediate order fulfillment. For those who haven’t already, now is the perfect time to stock up on label solutions that will help your product packaging easily stand out from the crowd. In fact, 72% of American consumers say that product packaging design influences their purchase decisions. In addition, nearly 60% prefer the convenience of peel-off labels, and 53% are drawn to product labels with bright, visually appealing colors.
In addition, brightly colored labels are a popular solution in the warehouse environment as well. For example, color-coded totem labels—made from retro-reflective materials—are used in warehouse aisles to help identify the correct rack levels and locations of various product inventory. The recent spike in e-commerce activity as a result of Prime Day and other summer retail promotions has also led to an increased demand for shipping, fulfillment and logistics labeling solutions—from LPN and standard 4×6 labels, to variable barcode labels.
With all of this in mind, it’s important to remember that choosing the right labels for your product packaging can serve as an invaluable sales tool that speaks for itself. It could even be the difference between a consumer picking your product over others on the digital shelf that is Amazon.
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