Capitalizing on the Pumpkin Spice Trend: Embracing Fall Grocery
Even before the fall season approaches, with leaves changing and the air cooling, the pumpkin spice trend emerges. The craveable warm spice and seasonal feel is commonly found in coffee drinks and bakery items such as pies, cakes, bread, and cookies, which can be presented throughout your store with these tips.
Every year, Americans spend half a billion dollars on pumpkin spice products. From lattes and baked goods to soaps and dog treats, the warm and comforting flavor has remained a classic. Shoppers actively seek this autumnal flavor, leading them to places that offer their favorite seasonal indulgences. Having fall pumpkin or apple spiced bakery, desserts, or coffee necessities throughout your store can be the perfect way to satisfy your shoppers’ cravings and have them coming back for more!
Preparing Your Store for Fall
The beloved pumpkin spice trend can translate into add-on sales for the upcoming season as shoppers browse your aisles. In particular, throughout the bakery section, smells and displays of freshly baked pastries, breads, cookies, and pies entice customers to move these specialties from shelf to cart. Using our custom label printing system, The Merchandiser®, you can print eye-catching on-demand labels to promote your array of fall flavored treats and groceries.
Highlighting Your Single Serving Pre-Packaged Bakery
According to a recent study by the International Dairy Deli Bakery Association, Gen Z and Millennial shoppers are leaning towards single serving packages. Grab-N-go desserts or pie slices are typically what younger consumers gravitate towards in grocery. During this upcoming fall season, offer a variety of single servings such as donuts, cookies, or muffins for your younger demographic.
Product Placement in Your Store
Placement of these fall-inspired products is key. A recent webinar study by IDDBA suggests that by placing bakery items in the center and perimeter aisles can increase sales. With vibrant displays and packaging, more shoppers can indulge in their favorite pumpkin spice items.
Importance of This Year’s Pumpkin Spice Trend
Overall, the pumpkin spice trend presents an advantageous opportunity for grocery store retailers to thrive all autumn long. Your store can offer an exciting and irresistible shopping experience and become a go-to destination for baked goods. With custom labeled single-serving pre-packaged bakery options, shoppers can treat themselves to their favorite fall desserts all season long, moving more products from shelf to cart.