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Custom Can Labels: The Key to Making Beverage Brands Stand Out on The Shelf

Your beverages might burst with refreshing flavors, contain carefully selected organic ingredients, or be crafted to utmost perfection, but is that enough to capture customers’ attention before your competitors do? 

From bold, colorful designs to sleek finishes and the ultimate in design flexibility, the right can label doesn’t just tell your brand story at a glance, it makes your products part of the memorable experiences people cherish.

Powered by the ID Images family, Bev Labels combines years of experience in digital label printing with the convenience of a print-on-demand platform, delivering high-quality custom labeling solutions with hassle-free ordering. Keep reading to learn more about the advantages of custom can labels and how Bev Labels can help your business increase brand recognition and sales. 

How Custom Can Labels Give Your Brand A Competitive Advantage

  1. Create a Memorable Label Design that Grabs Attention

    Custom can labels allow your brand to avoid bland, generic designs and easily create a colorful visual identity for your products. Whether you prefer minimalistic designs, or vibrant pops of colors, custom labels help your beverages catch customers’ attention, whether they’re searching the supermarket aisle or browsing online.

  2. Strengthen Brand Identity in Highly Saturated Markets

    With so many beverage options available, having a strong brand identity is essential for building customer loyalty and increasing repeat purchases. Custom can labels are a powerful branding tool that makes your products easily recognizable, so customers who once purchased are more likely to buy again.

  3. Build an Emotional Connection with New Customers

    Custom can labels clearly showcase your brand’s values and message, fostering deeper connections with new customers. By telling a compelling story through design, fonts, colors, and copy, your brand can turn first-time buyers into loyal fans who reach out for your products, even years later.

  4. Ensure Compliance with Industry Regulations

    You don’t need to compromise on the design to stay compliant with the Food and Drug Administration (FDA) or the Alcohol and Tobacco Tax and Trade Bureau (TTB) regulations. Custom can labels offer high flexibility to incorporate all required information such as nutritional information, allergen warnings, alcohol content or certification logos, while maintaining your brand’s style.

  5. Update Designs for Promotional Campaigns or Co-Branded Partnerships

    Launching time-limited promotions, seasonal campaigns, or co-branded products often requires quick label adjustments, which can be time-consuming and costly. Custom can labels allow you to easily refresh product designs, stay responsive to changing market trends, and boost sales.

Why Choose Bev Labels for Your Labeling Needs

Bev Labels is designed as a one-stop platform for custom can label solutions, offering a wide range of benefits to support the specific needs of beverage brands.

  • Industry-Leading Expertise

    By partnering with Bev Labels, you can leverage the expertise of the entire group of ID companies from one platform. Work with a team of trusted label specialists who understand the intricacies of beverage labeling, including material durability, finishes, and regulatory compliance. 

  • Versatile Can Label Sizes

    Bev Labels offers label customization for three popular can label sizes:

    355ml Can: Suitable for beverage labels with minimal content or simple designs. Great size for soft drinks, energy drinks, or juices.

    473ml Can: A versatile option for labels that require more space for branding, ingredients, or marketing copy. Ideal can size for craft beers, cold brew coffees, and premium sodas.

    355ml Sleek Can: Perfect for brands that want a modern, elegant look. Commonly used for hard seltzer, kombucha drinks, and canned wine. 

  • High-Quality Label Materials and Finishes

    Bev Labels uses bi-axially oriented polypropylene (BOPP), a durable, scratch-resistant material ideal for various applications. Unlike paper labels, BOPP is waterproof and resists peeling or fading when exposed to moisture, oils, or chemicals.

    Available in white and metallic finishes, BOPP labels balance durability and visual appeal. White BOPP gives the label a clean, sharp look, while metallic BOPP adds a premium feel similar to foil stamping.

  • Effortless Ordering with Fast Turnarounds

    Ordering custom can labels from Bev Labels is simple and hassle-free. First, select the can size, label material, and rewind option. Then upload your design using the artwork guidelines provided on the website and review your free online proof to ensure everything looks perfect before printing. Select the quantity (minimum of 2500 units) and place your order, with free shipping on orders over $500.

Ready to Get Started with Bev Labels? 

Custom can labels are essential for increasing brand recognition, building customer trust, and standing out in the highly competitive drinks market. With Bev Labels as your partner, you get premium custom beverage labeling solutions at cost-effective shipping costs.

Whether you’re launching a new product or refreshing the label design for an existing line, Bev Labels provides the industry expertise, tools, and materials to bring your vision to life.

 

Speak to a Label Specialist Today