Meeting Your Brand’s Environmental Goals in 2025: A Quick Guide to Sustainable Labels
The growing consumer awareness of environmental issues and stricter industry regulations have turned sustainable labeling solutions into a brand necessity.
At ID Images, we’re proud to lead the shift toward eco-friendly innovation by offering a comprehensive portfolio of sustainable labels that help minimize your company’s ecological footprint without compromising on quality or performance.
Why Choose Sustainable Labels?
Think of it this way: whenever you use sustainable labels, you’re investing in your brand’s future, your community, and the planet.
According to the PwC 2024 Voice of the Consumer Survey, customers are willing to spend 9.7% more for sustainably produced or sourced goods, despite rising living costs. That being said, there are several key business benefits to using sustainable labels over traditional ones, including:
- Improve Customer Trust: Consumers today expect brands to take real action, not just talk about it. Switching to sustainable labels shows you’re genuinely committed to the environment, which helps increase customer trust and loyalty.
- Attract Eco-Conscious Customers and Investors: More buyers and investors are looking for brands that align with their environmental values. Sustainable labels let you connect with this growing market segment.
- Ensure Compliance with Regulatory Standards: As governments implement stricter environmental policies, sustainable labels can help your brand meet compliance requirements.
- Reduce Long-Term Costs: Sustainable label options like linerless labels can help your company reduce waste management and regulatory compliance costs.
- Differentiate Products From Competitors: Using labels made from compostable materials or recycled post-consumer waste supports circularity, helping protect vital resources and minimize single-use plastic waste.
Types of Sustainable Labels
The print industry has historically contributed to environmental issues like deforestation and plastic pollution. That’s why we’re deeply committed to implementing sustainable practices that help protect our planet.
This commitment has gradually transformed into a diverse range of sustainable labeling solutions meant to upgrade your product packaging and meet the expectations of environmentally aware customers.
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Forest Film
Forest Film is a label stock made by repurposing tree materials that would have gone to waste during the pulping process. Offering the same performance as traditional white BOPP film, these labels allow you to minimize your environmental footprint without sacrificing quality. Compared to fossil-based plastic label stock, Forest Film is ISCC-certified, helping reduce CO₂ emissions, energy consumption, and water use.
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Ocean Action
Despite having the same durability and performance as white BOPP, Ocean Action labels are made from recycled plastic that would have ended up polluting our oceans and endangering marine life. Switching to Ocean Action allows your brand to help minimize plastic pollution while positioning you as a proactive presence in the mission for a healthier planet.
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Compostable Labels
Our compostable labels help you effortlessly combine design flexibility with environmental responsibility. You get to choose between two compostable label materials:
- Cane Fiber: This 100% zero-waste, natural material offers a smooth surface for impactful packaging designs.
- Kona Paper: Made from repurposed burlap coffee bags, this material gives labels an artisanal, kraft-paper feel.
If you’re looking for a stainable label option that reflects your brand’s unique personality, you can’t go wrong with our Cane Fiber and Kona Paper labels.
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Post-Consumer Waste Labels
Give waste a second life with our Post-Consumer Waste (PCW) Labels. Available in 30% and 100% PCW content, these labels are made from recycled materials that bypass landfills and help close the recycling loop. The natural texture and unbleached tint of PCW paper help you create a unique look that attracts customers’ attention while staying eco-friendly.
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EcoSlim Linerless Labels
Reduce plastic waste by up to 50% with our pressure-sensitive EcoSlim linerless labels. Unlike traditional labels, linerless labels don’t use a release liner, helping you minimize your environmental impact and lower disposal costs. Not having to remove the liner also simplifies label application and speeds up production processes.
Plus, you won’t have to worry about frequent roll changes with linerless labels. Their longer length per roll helps you save time and cut down on labor costs.
Join the Sustainable Label Revolution with ID Images
Amid the current climate crisis affecting people and natural ecosystems worldwide, adopting sustainable practices can position your brand for long-lasting success in an increasingly eco-conscious market.
Transitioning from traditional, fossil-fuel labels to sustainable alternatives can help you reduce waste, cut emissions, and deliver products your customers love – all while protecting the planet. Our team of label experts is here to guide you in selecting the most appropriate eco-friendly materials based on your needs, keeping in mind factors such as exposure to elements, product lifecycle, and recyclability.
For more detailed information about our sustainable label options or sample requests, please contact our dedicated team at hello@idimages.com.